Heritage Group – We are an integrated building, civil engineering, infrastructure development and consultancy service consortium.
We are recruiting to fill the position below:
Job Vacancy: Digital Marketer
Location: Lagos
Employment Type: Full-time
Duties And Responsibilities of a Digital Marketer:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
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Qualifications:
- BSc / MSc Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics
Application Closing Date
31st February, 2022.
Interested and qualified candidates should send their CV to:
using the Job Title as the subject of the mail.