Brass provides simple, yet powerful current account services, tools and support to help you grow your business. With Brass, you can open a free account for your business in 10 minutes. Our simple mission is powering local businesses with the right tools to help them succeed and grow at a very low cost. We provide fine financial services to businesses, help entrepreneurs understand their revenue and cost.
We are recruiting to fill the position below:
Job Title: Head of Marketing
Location: Lagos, Nigeria
Job Type: Hybrid
Introduction
- We have introduced a different kind of business banking which ultimately empowers local businesses with the right tools to help them succeed and are currently expanding our operations across Africa and beyond.
Role
- Are you a resilient leader who is passionate about continual improvement and has a sound understanding of the customer attention and retention process within the African markets?
- We are currently seeking a Head of Marketing & Partnerships who is driven, analytical yet creative – a data-driven person who can use technology to build and manage a comprehensive marketing strategy, while at the same time leveraging their keen eye for design to become the custodian of everything that makes Brass special.
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Responsibilities
- Develop and manage a robust pipeline to successfully meet revenue targets within the African market.
- Develop and monitor Brass’s growth strategy for all stages in the funnel (marketing, sales, acquisitions), including defining a roadmap for each marketing channel and maintaining consistent sales activity year round
- Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional media) and offline marketing efforts (agency, terminals, business development related events/functions etc)
- Provide customer insight to the larger team by blending data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback as they relate to the African market.
- Identify customer personas and translate outcomes into external messaging and communications
- Balance business goals and revenue targets with business outcomes and customer experience
- Communicate strategies and results to the Brass leadership team on a consistent basis.
- Oversee and ensure an efficient customer onboarding process and handoff to the Customer Success team
- Develop a system to track conversion rates and measure progress against goals, constantly looking to eliminate bottlenecks, improve processes, and introduce creative ideas and solutions that are quickly tested and evaluated
- Manage the growth team (marketing & sales) to coordinate and execute the strategy, providing incentives and inspiration to keep them energized and motivated, as well as the structure and support needed to reach targets
About You
- You are passionate about innovation, and what we are doing here at Brass excites you!
- You have a B.Sc (MBA is a plus!) from a reputable university.
- You have recent experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite.
- You have at least 5 to 7 years experience in growth marketing, growth hacking, or sales leadership role.
- You have proven experience in setting, executing, and iterating a growth strategy especially within Africa.
- You have proven experience in scaling customer acquisition, activation, and retention while limiting costs and maximizing lifetime value.
- You have proven experience in building, leading, and managing a team of marketers and sales persons within Africa.
- You have proven experience in tracking analytics and exceeding sales KPIS.
- You have proven experience in online acquisition tactics and best practices within Africa.
- You are able to perform effectively in a fast-paced, cross-functional, dynamic, and ambiguous startup environment.
- You can gather relevant data from multiple sources and translate it into insightful stories and tactical recommendations.
- You stay up-to-date on the latest tools, best practices, and always strive to make processes more efficient and effective.
- You are able to see the small details, the big picture, how things are now, and where we can go from here.
- You understand the importance of data and knows how to collect and analyze data, as well as to glean and implement insights.
- You have amazing leadership, funnel management, and organizational skills
- You have startup experience and/or entrepreneurial mindset.
- You can effectively identify opportunities and roll up your sleeves to make them happen; you’re not afraid of getting your hands dirty.
- You can think on your feet, try new approaches, and bounce back when things don’t go your way; you’ve got the perseverance without the ego.
- You are able to influence others with your outstanding communication skills, and are confident pitching to anybody in any situation.
- You can tie a customer’s wants and needs to a logical solution while being welcoming, understanding, and empathetic.
How to Apply
Interested and qualified candidates should:
Click here to apply